Challenges
The secret is out…recruitment and retention is a growing problem in our industry. Unsatisfied with current driver turnover trends, our team created a breakthrough gamification engine specifically designed to incentivize Ready-Mix Concrete and construction material delivery professionals.
Solving Driver Discontent
We believe fostering the relationship and transparency of producers is the key to reaching and engaging your workers. Studies have proven more engaged workers are not only more productive but provide better service. Better service = happier customers repeat customers.
Rocket Start is disrupting the industry by tackling the overwhelming factor in turnover, employee discontent. The largest complaints include:
- Long, unpredictable hours
- Feeling unappreciated doing monotonous/repetitious yet difficult tasks
- Disconnect with dispatch, management, and company goals
- Work/Life imbalance
What does driver discontent cost?
Driver turnover for small to mid-sized ready mixed companies costs at least $2,000 to $5,000 per driver, when considering actual spend, lost productivity, and lost time due to interviewing, onboarding, and initial ramp-up training.
Missed shifts or late starts causes a cascading time loss throughout the day affecting multiple clients, resulting in lost dollars and a hit to company reputation.
Training compliance is hard to verify across driver fleets, often resulting in redundancies. Even if a driver is present at the meeting, it is difficult to determine drivers’ retention of trainings, such as important safety updates.
Resources spent replacing and retraining new personnel can be spent to keep experienced ones on hand to deliver better service and mentorship.
Producers – Last Mile
We understand the importance and value of a concrete delivery professional. The Rocket Start engine and consultants help inspire, retain, and recruit the next generation of concrete delivery professionals. By using your existing company’s data we can help isolate and improve problem areas in your delivery professional supply chain.
